ECTS: 
5
Lecturer: 
Emilia Konopska-Struś
Type: 
Compulsory
Level: 
Elementary
Lecture
Number of hours: 
2h X 8 weeks = 16 hours (1 semester)
Classes
Number of hours: 
2h X 7 weeks = 14 hours (1 semester)
Biography of the Professor
Doctor of Economics (PhD). Assistant professor at the Department of Financial Management at the University of Wroclaw. Specialist in accounting and finance, has a long-term practice in Polish and international financial institutions. Holder of Accounting Certificate issued by the Ministry of Finance for providing commercial bookkeeping services. An author of scholarly publications in the field of accounting and finance. Privately she enjoys hiking, reading biographical and historical novels and playing chess.
Requirements for passing a course
The subject consists of classes and lectures. Students must first complete the classes, then they can take the exam. Requirements for completing the classes – Drawing up a business plan of a selected investment venture (starting a business, expanding a business) – preparation in two-person groups under the supervision of a lecturer Requirements for passing the exam – Written exam, three questions from the list below and one task (all required tasks are reworked during the classes and lectures), to pass a student needs 60%, for B – 75%, for A – 90%
Exam questions
1. List the advantages and disadvantages of starting your own business. 
2. List the sources of business ideas. 
3. List and describe the stages of setting up a business in Poland. 
4. Define the goals of a business planning within the business. 
5. List the reasons for creating a business plan. 
6. What questions should be answered by the business plan? 
7. Why is there no one stereotyped pattern of a business plan? 
8. What tasks should be fulfilled by a ready-made business plan? 
9. Describe the basic mistakes when drawing up a business plan. 
10. Describe the basic elements of the structure of business plan. 
11. What elements should contain the characteristics of the company? 
12. Describe the sources of obtaining information for the business plan 
13. What is the SWOT analysis? 
14. On the basis of a specific company, determine its weaknesses and strengths, opportunities and threats. 
15. List and describe the elements of the marketing mix 
16. Define the concept of marketing strategy. 
17. Describe the basic criteria for market segmentation. 
18. What elements should include the financial part of the business plan? 
19. List and describe the types of competition. 
20. Describe the simple methods of financial evaluation.
Sources
Business planning: 
an approach to strategic management, B. Richardson, R. Richardson, London 1992